Are you thinking about buying a franchise or marketing your existing franchise? Maybe you're wondering if franchising is right for you. In this interview, I speak with expert Sean McGary of Franchise Direct about the whys and hows of franchising. He has years of experience and provides some basic information that should help you in your considering this option. You'll also appreciate getting to know more about his company and why Sean is so passionate about the future of the franchise model.
(01:25) Provide an overview of what Franchise Direct offers.
(03:15) Benefits of buying a franchise over starting your own business from scratch?
(05:19) What type of person are you if you’re interested in a franchise?
(09:15) How did you become an entrepreneur and start Franchise Direct?
(12:20) Impact of the internet on marketing franchise opportunities.
(13:20) There are so many resources to utilize on the web for marketing. It sounds like Franchise Direct can really help with that challenge.
(15:15) Funding is difficult right now with the economy as it is?
(16:42) Is the U.S. the largest franchise market?
(18:50) So you see the franchise model becoming more popular elsewhere in the world?
(21:55) Describe your customer and their stage of franchise development by the time they come to Franchise Direct for marketing support.
(25:37) Share a favorite success story.
(27:48) Do franchisers respond to varying tastes in different countries?
(29:46) How do you find balance between your business and your life?
(30:55) How long has Franchise Direct been in business and then you in your own consulting business?
(30:25) Lesson learned from your years in business?
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