Whether it is for baking, confections or crafts Zanda Pandaspeciality molds will help ANYONE look like a creative pro. That was the vision for Sandra Lira who realized the potential of silicon to create unique and detailed molds. She used her expertise to fashion designs that can be used in numerous ways to bake and craft. In this interview, Sandra explains how she launched her vision, did her homework, selected a manufacturer and formed a business.
(01:55)Provide an overview of what you do and offer at Zanda Panda.
(02:39) Where can people find you and more about your decorative molds?
(03:10) How did you get started making these molds and what is your background?
(04:22) Explain the silicon substance and why it’s so useful for your molds.
(05:25) What made you decide to create molds for bake ware?
(08:35) How did you go from creating your designs to selecting a manufacturer?
(09:53) What tips can you offer for selecting a manufacturer?
(10:44) Did you decide from the beginning that your molds would be used for both crafts and baking?
(11:09)Take us on a tour of your website Zanda Panda.
(13:35)How did you come up with the name Zanda Panda?
(14:03)How long has Zanda Panda been in business?
(14:38) How did you go from being a artist to deciding to starting and running a business?
(15:34) Do you enjoy the business side of your business as well as the creative side?
(16:43)Who is your customer? What kinds of things are they interested in achieving when they come to Zanda Panda?
(19:49)It sounds like your audience is a large group of types, i.e. bakers, crafters, children. Does that make it harder to target your information to your customers?
(22:55) Did you discover new things about yourself in the process of owning a business?
(23:58) What have you learned about other people in the process of owning your business?
(26:14) Success . . . slow and steady or a hit right out of the gate?
(26:50) What press release service do you like? www.1888pressrelease.com
(28:57) What keeps you going?