In this interview Amber shares her experiences of creating Medtrakker, the cancer medical organizer as well as insights on the experience for both the patient and caregiver dealing with the treatment associated with cancer. She also talks about her take on marketing, social media, and staying passionate about the purpose of her business.
(2:21) Provide an overview of what Medtrakker is all about.
(3:48) How did you discover there was a need for a cancer medical organizer?
(4:53) You were fortunate to have a background to understand the medical records process that others wouldn’t have a clue about understanding.
(5:52) So, there are two sides of understanding that need to be mastered in cancer treatment, the treatment itself and the billing side. You really do have become an expert.
(6:34) What’s going through the mind of the caregiver who is helping to keep track of things versus the concerns of the patient?
(7:35) Where can people find you. The book is in a paper format ... correct?
(8:31) People can get a little lift by personalizing their Medtrakker?
(9:37) What kinds of information will they be completing in their Medtrakker book? What are the benefits of having this information on hand?
(14:53) Do you see a way for electronic records to be feasible and beneficial for patients in the future?
(16:25) Should people be asking for their medical records as a rule, even if they are healthy? What are patient’s rights to records?
(17:46) If you’re a healthy person attending your annual exam, what kinds of records and information should you request at the point of the exam?
(18:19) If you have this information from your other physicians, would you want to share it with your other doctors?
(19:06) About your medications and sharing that with your physicians, I’ve heard that doctors don’t always know how drugs interact with each other compared to pharmacists. Is that true?
(20:33) What are some of the more common misconceptions a person who has just been diagnosed with cancer?
(21:39) What is one of the common misconceptions of the caregiver as they go along on this journey of treatment?
(24:17) Your attitude about your journey, no matter the outcome, is hugely important. Right?
(24:54) Would you share a story of someone’s experience using the Cancer Medtrakker?
(26:17) From your testimonial, I would think there is information they everyone should be tracking in a medical organizer.
(27:52) What kinds of marketing are you finding works for you thus far?
(29:47) This is December 2009, and things are kind of bleak in our economy but hopefully improving. What keeps you motivated in what you do?
(31:15) audio complete.